You get a hands-on partner who fixes what's actually slowing your business down — not another report that sits in a drawer.
38%
Time-to-hire reduction — financial services client
17%
Same-store sales lift — national retail chain
9
Practices working under one roof
Each engagement draws on the practice or blend of practices the problem actually needs.
Your team gets back the 15 hours a week it currently loses copying data between spreadsheets, once the right automation is in place.
You get execution that finally matches your strategy — we work inside your team to close the gap that's actually slowing growth.
You skip the expensive trial-and-error of a first GCC launch — pricing, partner selection, and licensing already mapped out, so your team enters ready instead of learning it live.
Your customers remember whether the call got answered, not your mission statement — you get the fixes for the parts quietly costing you business.
You get your operations reviewed line by line, so slow processes stop quietly costing you more than bad decisions do.
Your brand looks like one company everywhere — site, storefront, and ads — once we fix the inconsistency that's quietly costing you recognition.
You get governance that holds up in every market you enter, so compliance is never the afterthought that surfaces during due diligence.
Nothing on the page matches that search.
A closer look at three engagements — the problem we walked into, what we changed, and what it produced.
Retail · Jordan
Problem — Store queues were losing the client an estimated 8% of weekend footfall to abandoned carts.
Process — We mapped every step of the in-store journey, retrained floor staff, and redesigned the POS workflow across 14 branches.
Result — Average wait time dropped from 11 to 4 minutes and same-store sales rose 17% within two quarters.
F&B · Saudi Arabia
Problem — The client had a licensing offer on the table but no readiness plan, pricing model, or local partner vetting.
Process — We ran partner due diligence, built a Saudi-specific pricing and menu model, and sequenced a phased three-store rollout.
Result — First store broke even in month five, ahead of the model's month-eight projection.
Financial Services · Jordan
Problem — Compensation decisions were made ad hoc and reporting lines no longer matched how the business actually operated.
Process — We rebuilt job architecture and leveling, introduced pay bands, and stood up a recruitment pipeline independent of any one manager.
Result — Time-to-hire fell by 38% and voluntary attrition dropped by a third in the following year.
The standards we hold ourselves to, and the sectors our teams know from the inside.
How we run engagements
Industries we work across
Insights
Short briefings recorded on site with our teams — what customer experience actually looks like once you leave the slide deck.
New briefings go up on Instagram first. Follow @baseline_consultingjo
Media & speaking appearances
Baseline Consulting is an operational and technology advisory firm working with founder led businesses across Jordan and the GCC. Our team works inside client organisations across HR, technology, strategy, go to market, customer experience, finance, operations, brand and risk and compliance.
We work as an extension of your team rather than an outside adviser, closing the gap between a plan and what actually happens on the ground.
Tell us where you want to take the business and we'll map the shortest credible route. Pick whichever channel suits you — a real person replies.